Now celebrating its 20th year in business, City Bakery remains a favorite downtown spot to enjoy both exceptional, handmade pastries, as well as a fresh, market-driven lunch. Yesterday, Maury Rubin, creator, baker, and designer of City Bakery, sat down with author and ICE Instructor Alexandra Leaf for a lecture and discussion with ICE students about how he opened and operates the business. Rubin shared his insights on the business of baking, including current trends and observations, making it an invaluable chance for the ICE students to learn more about owning and operating a business and see his perspective on how a business can be aware of where the food they serves comes from. It was a fascinating discussion with one of New York City’s local food world stars.

Rubin began his career doing almost anything but pastry. In fact, prior to baking, Rubin was a two-time Emmy Award winning producer and director at ABC Sports Television in New York City. But after a six-day pastry class in 1986, he was inspired. Rubin did an apprenticeship in France, then returned to New York City to open The City Bakery in 1990, calling it an updated model of the classic American neighborhood bakery. More…