By Cindi Avila

 

One of our favorite tools in the kitchen? A blender! So when one the biggest appliance companies in the country needed an expert opinion on their latest blender technology, they came to ICE.

http://www.youtube.com/watch?v=FytdWCZjFoI

The new KitchenAid Diamond Blender was put to the task by our team of culinary, pastry and mixology experts. You can see the results in a commercial that is now airing around the nation. Creative Director Michael Laiskonis and Director of Culinary Development James Briscione took part, as well as ICE Chefs Virginia Monaco and Karen Schley. The team was rounded out by our resident mixologist, Anthony Caporale, and I gave the blender a spin myself.

 

The commercial is currently airing on networks such as The Food Network, Bravo and OWN through the holiday season. For more information, visit kitchenaiddiamondblender.com.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

*